individual marketing — Tailoring products and marketing programmes to the needs and preferences of individual customers … Big dictionary of business and management
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing communications — Marketing Key concepts Product marketing · Pricing … Wikipedia
Individual branding — Individual branding, also called individual product branding or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name. This contrasts with family branding, corporate branding, and umbrella… … Wikipedia
Marketing and data protection legislation — Marketing and data protection Establishing, accessing, sharing and using personal data are essential to successful “direct marketing” practices. These are concerned with identifying and meeting people’s needs and preferences directly, ie through… … Wikipedia
